GLOBAL – French film actress Audrey Tautou, famous for her role in Amelie, has become the muse in a Chanel No. 5 film, directed by Jean Pierre Jeunet.

While in the past, Chanel No. 5 commercials ran on TV and in the cinema, this is the first time a Chanel marketing campaign has kicked off on the internet, launching online globally on 5 May 2009.

Chanel No. 5 perfume is described as sensual, intimate, luxurious, and the new film portrays No. 5 women of today as serene, enchanting and free.

The brand is renewing its campaigns to appeal to younger consumers who are unaware of No. 5.

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