Archive for May, 2009
ISTANBUL – One of the world’s most prestigious perfumes, Chanel No. 5, has chosen Audrey Tautou to replace Nicole Kidman as its new face and Istanbul as the location of the advertising film.
The 20-minute film, which was prepared in four months, was released online on May 5. A 45-second version of the film will also be broadcast on television.
Jean-Pierre Jeunet, the director of “Amelie,” the film that made Tautou famous, shot the advertisement. Jeunet and his team, stayed for three weeks in Istanbul last May to shoot the footage. “This is not an advertising film but a short film,” Jeunet said.
It is reported that the film cost $23 million-$25 million.
$2.5 million to Tautou
In the film, Tautou departs from Venice and comes to Istanbul by Orient Express. A young man, played by model Travis Davenport, falls in love with the woman because of her perfume. The two find each other in Istanbul again thanks to the perfume. The film does not include any dialogue. The Haydarpa?a train station, the Bosphorus, the Bosphorus Bridge and boats are seen in the film.
Tautou also visits the Egyptian Bazaar in the film. It is not yet known how much money Tautou was paid for the film, but Kidman, the previous face of the perfume, received $3.71 million. It is reported that Tautou received at least $2.5 million for the film.