Archive for the ‘Chanel No 5’ Category
July 28th, 2009 | Author: Maia
 |
May 12th, 2009 | Author: Maia
ISTANBUL – One of the world’s most prestigious perfumes, Chanel No. 5, has chosen Audrey Tautou to replace Nicole Kidman as its new face and Istanbul as the location of the advertising film.
The 20-minute film, which was prepared in four months, was released online on May 5. A 45-second version of the film will also be broadcast on television.
Jean-Pierre Jeunet, the director of “Amelie,” the film that made Tautou famous, shot the advertisement. Jeunet and his team, stayed for three weeks in Istanbul last May to shoot the footage. “This is not an advertising film but a short film,” Jeunet said.
It is reported that the film cost $23 million-$25 million.
$2.5 million to Tautou
In the film, Tautou departs from Venice and comes to Istanbul by Orient Express. A young man, played by model Travis Davenport, falls in love with the woman because of her perfume. The two find each other in Istanbul again thanks to the perfume. The film does not include any dialogue. The Haydarpa?a train station, the Bosphorus, the Bosphorus Bridge and boats are seen in the film.
Tautou also visits the Egyptian Bazaar in the film. It is not yet known how much money Tautou was paid for the film, but Kidman, the previous face of the perfume, received $3.71 million. It is reported that Tautou received at least $2.5 million for the film.
May 7th, 2009 | Author: Maia
Audrey’s new Chanel No. 5 commercial has been released and I’ve posted it below. Audrey looks beautiful as always!
April 30th, 2009 | Author: Maia
A film poster depicting Audrey Tautou as a cigarette-smoking Coco Chanel has left advertising watchdogs in France fuming — it has been banned throughout the Parisian transport system.
The French actress stars as the iconic couturier, who died aged 87 in 1971, in a biopic entitled “Coco avant Chanel.”
And to advertise the film’s release, posters were placed on bus and train advertising boards throughout the French capital.
The image shows Tautou laid on a bed holding a cigarette, a 50-a-day habit for which the real Chanel was famous.
But the transportation authority and the country’s Health Minister Claude Evin have slammed the ad, branding it “unhealthy and inappropriate” following France’s decision to enforce a smoking ban in public places.
The poster has been swapped by unhappy film bosses, who insist the image depicts the true essence of France’s first daughter of fashion.
A rep for Warner France, the film’s studio, says, “For us, the real poster is where Coco Chanel is smoking in a natural pose that translates her strong personality and her modernity.”
source: sfgate.com
March 30th, 2009 | Author: Maia
GLOBAL – French film actress Audrey Tautou, famous for her role in Amelie, has become the muse in a Chanel No. 5 film, directed by Jean Pierre Jeunet.
While in the past, Chanel No. 5 commercials ran on TV and in the cinema, this is the first time a Chanel marketing campaign has kicked off on the internet, launching online globally on 5 May 2009.
Chanel No. 5 perfume is described as sensual, intimate, luxurious, and the new film portrays No. 5 women of today as serene, enchanting and free.
The brand is renewing its campaigns to appeal to younger consumers who are unaware of No. 5.
source:
March 24th, 2009 | Author: Maia
Beautiful French actress Audrey Tatou has starred in a short film for the new Chanel No.5 campaign. It’s the new Chanel No. 5 campaign that comes five years after the legendary ad starring Nicole Kidman.
Tautou plays Coco Chanel in the long-awaited biopic and will be the muse of director Jean-Pierre Jeunet in a trip on the Orient Express from Paris to Instanbul. It revolves around a series of missed encounters between two strangers, according to CatwalkQueen.
The gorgeous French actress is paired alongside model Travis Davenport in the film. A teaser of the film has also been produced for TV, and will appear on chaneln5.com in late April.
Tautou is also due to make her debut in Coco Avant Chanel, playing the title role in the biopic, due for release next month. Jeune also directed the French actress in her film “Amélie.”
The film lasts just over 2 minutes, and it’ll be officially released on the 5th of May, 88 years after Coco launched her legendary perfume.
source: allheadlinenews.com
November 15th, 2008 | Author: Maia
LONDON – Chanel, the French fashion house, is approaching digital network agencies with a global brief for its perfume Chanel No 5.
Chanel will continue to handle all its creative work in-house at the company’s headquarters in Paris.
However, it is seeking a digital agency to help it roll the work out online across multiple markets.
The perfume brand is due to launch a high-profile global ad campaign next year, starring the new face of Chanel, the Amélie and Priceless actress Audrey Tautou.
Jean-Pierre Jeunet, who previously directed Tautou in two films, Amélie and A Very Long Engagement, will direct the new ad, which is set to air in early 2009.
Tautou replaces the Australian actress Nicole Kidman, who in 2004 starred in an £18 million, two-minute ad for the perfume, directed by the Moulin Rouge director, Baz Luhrmann.
The ad, which saw Kidman pursued by paparazzi and kissing a mystery man, was billed as the most expensive ad ever made.
source: brandrepublic.com
