The 20-minute film, which was prepared in four months, was released online on May 5. A 45-second version of the film will also be broadcast on television.

Jean-Pierre Jeunet, the director of “Amelie,” the film that made Tautou famous, shot the advertisement. Jeunet and his team, stayed for three weeks in Istanbul last May to shoot the footage. “This is not an advertising film but a short film,” Jeunet said.

It is reported that the film cost $23 million-$25 million.

$2.5 million to Tautou

In the film, Tautou departs from Venice and comes to Istanbul by Orient Express. A young man, played by model Travis Davenport, falls in love with the woman because of her perfume. The two find each other in Istanbul again thanks to the perfume. The film does not include any dialogue. The Haydarpa?a train station, the Bosphorus, the Bosphorus Bridge and boats are seen in the film.

Tautou also visits the Egyptian Bazaar in the film. It is not yet known how much money Tautou was paid for the film, but Kidman, the previous face of the perfume, received $3.71 million. It is reported that Tautou received at least $2.5 million for the film.

The French actress stars as the iconic couturier, who died aged 87 in 1971, in a biopic entitled “Coco avant Chanel.”

And to advertise the film’s release, posters were placed on bus and train advertising boards throughout the French capital.

The image shows Tautou laid on a bed holding a cigarette, a 50-a-day habit for which the real Chanel was famous.

But the transportation authority and the country’s Health Minister Claude Evin have slammed the ad, branding it “unhealthy and inappropriate” following France’s decision to enforce a smoking ban in public places.

The poster has been swapped by unhappy film bosses, who insist the image depicts the true essence of France’s first daughter of fashion.

A rep for Warner France, the film’s studio, says, “For us, the real poster is where Coco Chanel is smoking in a natural pose that translates her strong personality and her modernity.”

source: sfgate.com

Tarantino’s bringing Inglourious Basterds to town, in news long anticipated and planned but now confirmed. Almodovar’s latest Penelope Cruz-starrer, Broken Embraces, will also play (if you really can’t wait, that’s already out in Spain), while Von Trier will bring his intriguing Antichrist to the Festival too (check out the trailer).

Johnny To is back at the Festival (following a storming performance in 2005 for Election) with Vengeance, and Michael Haneke is bringing The White Ribbon, a black-and-white film about fascism in a German school in 1913.

The opening film is Pixar’s Up, which was already announced, but now we know that the Festival will close with Coco Chanel and Igor Stravinsky, Jan Koenen’s film that’s one of two competing Chanel biopics, with Anne Fontaine’s Audrey Tautou-starrer lagging behind suddenly.

Brits-wise, Ken Loach is bringing his footballing drama Looking For Eric (starring, among others, Eric Cantona!) and Andrea Arnold is bringing Fish Tank after winning the Jury Prize in 2006 for her debut film Red Road.

Ang Lee will premiere Taking Woodstock there, after a last-minute screening convinced organisers to include it. Liev Schreiber, Emile Hirsch and Jeffrey Dean Morgan star in that. Jane Campion brings Bright Star, about the poet Keats and his love affair with his next-door neighbour, with Ben Whishaw and Abbie Cornish.

Korea’s well represented with Park Chan-Wook bringing Thirst, about a man of faith turned into a vampire by a failed medical experiment, and Bong Joon-Ho (of The Host) bringing Mother to the Un Certain Regard section, about a mother’s search for the killer who framed her son.

Out of competition screenings include Terry Gilliam’s much-anticipated The Imaginarium of Dr Parnassus and Sam Raimi’s Drag Me To Hell.

The full line up is below, with the Director’s Fortnight selection due to follow in a week or two. 52 films from 32 countries will be screened during the Festival, with 46 of those world premieres. The Festival runs from May 13 to 24.

Competition:

Pedro Almodovar – Broken Embraces
Andrea Arnold – Fish Tank
Jacques Audiard – Un Prophete
Marco Bellocchio – Vincere
Jane Campion – Bright Star
Xavier Giannoli – A L’Origine
Isabel Coixet – Map of the Sounds of Tokyo
Michael Haneke – The White Ribbon
Ang Lee – Taking Woodstock
Ken Loach – Looking for Eric
Lou Ye – Spring Fever
Brillante Mendoza – Kinatay
Gaspar Noe – Enter The Void
Park Chan-Wook – Thirst
Alain Resnais – Les Herbes Folles
Elia Suleiman – The Time That Remains
Quentin Tarantino – Inglourious Basterds
Johnnie To – Vengeance
Tsai Ming-liang – Face
Lars Von Trier – Antichrist

Un Certain Regard

Bong Joon Ho – Mother
Alain Cavalier – Irene
Lee Daniels – Precious
Denis Dercourt- Demain Des L’Aube
Heitor Dhalia – Adrift
Bahman Ghobadi – Nobody Knows About The Persian Cats
Ciro Guerra – The Wind Journeys
Mia Hansen-Love – Le Pere De Mes Enfants
Hanno Hofer, Razvan Marculescu, Cristian Mungiu, Constantin Propescu and Ioanna Uricaru – Tales From The Golden Age
Nikolay Khomeriki – Tale In The Darkness
Yorgos Lanthimos -Dogtooth
Pavel Lounguine – Tzar
Raya Martin – Independencia
Corneliu Porumboiu – Police, Adjective
Pen-Ek Ratanaruang – Nymph
Joao Pedro Rodrigues – To Die Like A Man
Haim Tabakman – Eyes Wide Open
Warwick Thornton – Samson & Delilah
Jean Van De Velde – The Silent Army
Hirokazu Kore-Eda – Air Doll

Closing Film

Jan Kounen – Coco Chanel & Igor Stravinsky

Out of Competition

Robert Guediguian – L’Armee Du Crime
Alejandro Amenabar – Agora
Terry Gilliam The Imaginarium Of Dr Parnassus

Midnight Screenings

Stephane Aubier and Vincent Patar – A Town Called Panic
Sam Raimi – Drag Me To Hell
Marina De Van – Ne Te Retourne Pas

Special Screenings

Anne Aghion – My Neighbor, My Killer
Adolfo Alix Jr and Raya Martin – Manila
Souleymane Cisse – Min Ye
Michel Gondry – L’Epine Dans Le Coeur
Zhao Liang – Petition
Keren Yedaya – Jaffa Helen O’Hara

source:  empireonline.com

While in the past, Chanel No. 5 commercials ran on TV and in the cinema, this is the first time a Chanel marketing campaign has kicked off on the internet, launching online globally on 5 May 2009.

Chanel No. 5 perfume is described as sensual, intimate, luxurious, and the new film portrays No. 5 women of today as serene, enchanting and free.

The brand is renewing its campaigns to appeal to younger consumers who are unaware of No. 5.

source:

Tautou plays Coco Chanel in the long-awaited biopic and will be the muse of director Jean-Pierre Jeunet in a trip on the Orient Express from Paris to Instanbul. It revolves around a series of missed encounters between two strangers, according to CatwalkQueen.

The gorgeous French actress is paired alongside model Travis Davenport in the film. A teaser of the film has also been produced for TV, and will appear on chaneln5.com in late April.

Tautou is also due to make her debut in Coco Avant Chanel, playing the title role in the biopic, due for release next month. Jeune also directed the French actress in her film “Amélie.”

The film lasts just over 2 minutes, and it’ll be officially released on the 5th of May, 88 years after Coco launched her legendary perfume.

source: allheadlinenews.com